A History of Quality

Founded in 1956, family-owned Steren Electronics is the leading provider of consumer electronics in Mexico. Consumers can buy our quality products from more than 360 Steren-operated retail stores and major national supermarket chains in Mexico, and we’re expanding into Costa Rica, Colombia, Panama and the Dominican Republic.

In the U.S., Steren supplies electronics and accessories to some of the nation’s largest cable and telecommunications companies, including AT&T, Cox, DirecTV, Dish Network and Time Warner. In fact, you can find a Steren product at work in nearly every connected home in North America.

About A Future of Growth

Today, Steren is bringing our international reputation for quality and value to the U.S. retail market. We’ve forged partnerships with over 400 independent consumer electronics retailers spanning 44 states. These authorized Steren dealers, who were formerly affiliated with RadioShack, now carry thousands of Steren-branded parts and accessories, plus remote-control toys, drones, robotics, Bluetooth speakers, action cameras, gaming equipment, and much more. So no matter what you need, your local authorized Steren dealer is the place to go.

World-Class Expertise, Right in Your Backyard

As an authorized Steren dealer, your locally owned store can continue to be your one-stop shop for the products, service and expertise you’ve come to expect – and that’s service you just can’t get online. With decades of experience, our dealers can help you get just what you need, just when you need it. Have an installation question? Need help with a repair? Want to reload your pre-paid phone card? Your authorized Steren dealer is ready to help.

Community Matters

Steren is a family-owned and -operated business, which means we understand the importance of family and the power of community. We are proud to support independent businesses – many of which are also family owned – to maintain and grow their presence in their communities. And our focus on community isn’t just talk. We back it up with a 100 percent match of dealer contributions to qualifying non-profits in their respective communities.


Community is at the heart of everything we do, from the way we operate our business to the financial support we provide to qualifying community non-profits.


For decades, our quality products have been trusted by millions of consumers and Fortune 500 companies alike.


Our manufacturer-direct products and extensive supplier network together deliver comparable products at prices lower than the competition.


Our products are manufactured with quality in mind, and our extensive testing procedures ensure that every product we sell is worthy of the Steren name.


With six decades of experience, we are experts in consumer electronics – and so are our authorized Steren dealers.

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